The 34th Shanghai HOTELEX International Tea and BeverageExhibition, encompassing the tea and beverage raw materials,packaging, and e sectors, is set to take place in 2026.Organized by Shanghai UBM Sinoexpo International Exhibition Co.,Ltd., this event will be held in Shanghai, a pivotal city whereglobal economy and culture converge. As a significant annualgathering in the tea and beverage industry, the exhibition will notonly spotlight the emerging trends across the entire industry chainbut also strive to provide an open platform for industry insidersto exchange ideas, thereby promoting industrial upgrading andinnovation.

I. Exhibition Overview and Industry Background

As a popular product among contemporary young consumers, milktea has an industrial chain encompassing multiple aspects such asraw material supply, packaging design and manufacturing, ande innovation. With the segmentation of consumer demand andthe continuous expansion of the market, the milk tea industry ismoving towards large-scale and development. The ShanghaiInternational Milk Tea Exhibition in 2026 will focus on these threecore sectors, presenting new raw materials, new material packaging,and advanced e to the industry.

Shanghai, as an important economic hub and internationalmetropolis in China, boasts abundant business resources andsupporting industrial advantages, providing strong support for thedevelopment of exhibitions. The city's convenient transportationand mature supporting facilities for the exhibition industry enablethe exhibition to attract enterprises from the milk tea industrychain across the country and even the world.

II. Milk Tea Ingredients Exhibition: Diverse and InnovativeOfferings to Meet Market Opportunities

This exhibition will bring together various suppliers of milktea ingredients, covering tea, dairy products, fruit flavoradditives, tapioca pearls, oolong tea, spices, and more. With theincreasing popularity of healthy eating concepts and consumers'growing demand for natural, low-sugar, and functional products, rawmaterial manufacturers in the industry are constantly investing inproduct research and development and formula innovation. At theexhibition, many companies will showcase organic tea leaves andplant-based milk substitutes, adapting to the market's emphasis onhealth and environmental protection.

In addition, the stability of the supply chain has also become akey focus for milk tea brands. Through the exhibition platform,buyers and suppliers can discuss face-to-face about controlof raw materials, supply stability, and new product developmentdirections, laying the foundation for terminal brands to createdifferentiated competitive advantages.

III. Milk Tea Packaging Exhibition: Emphasizing BothEnvironmental Protection and Personalization

Packaging, as an essential component of the milk tea consumerexperience, influences brand image and market communication power.This packaging exhibition will showcase new technologies forbiodegradable and recyclable materials, encompassing personalizedcustomization solutions such as brand-specific cup shapes,innovative lid designs, and convenient-to-carry packagingstructures.

In recent years, eco-friendly packaging has become a trend, andexhibitions have focused on showcasing new technologies for greenpackaging, helping brands reduce plastic use and waste. Consumers'aesthetic re for packaging have also been continuouslyincreasing, with packaging design evolving from simple andpractical to cultural expression and visual experience, providing abroader space for brand storytelling.

IV. Milk Tea E Exhibition: The Direction of Automationand Intelligentization Upgrade

As a crucial aspect of the production and sales process, milktea e will be prominently displayed at this exhibition,highlighting modern automated blending, intelligent control, andefficient cleaning e. Smart milk tea machines and automatedassembly lines enhance production efficiency, ensure stablebeverage , and accommodate the large-scale expansion needsof chain brands.

By incorporating Internet of Things (IoT) and big data analysistechnologies, e manufacturers are gradually incorporatingintelligent features such as fatigue monitoring and faultprediction as standard configurations, thereby reducing edowntime and maintenance costs. Furthermore, energy-saving andenvironmentally friendly designs have become a focal point formanufacturers, aiding in reducing operational costs and aligningwith environmental policies.

V. Exhibition Value and Potential Opportunities

This exhibition has established a comprehensive platform forexchange and cooperation among milk tea production enterprises,franchise brands, raw material suppliers, packaging providers, ande manufacturers. Through the exhibition, participants cannot only discover new industry trends, technological innovations,and market changes but also acquire business partners and seekinvestment opportunities.

Exhibiting companies have the opportunity to enhance their brandawareness, strengthen their market insight, and respond tochanges in end-user demands. For end-user brands, the exhibitionhelps improve supply chain management and product upgradecapabilities, enabling product diversification and differentiationstrategies.

VI. Overlooking the Details: Industry Forums and ProfessionalTrainings During the Exhibition

In addition to the hardware exhibition, the organizers alsoarranged a rich array of industry forums and professional trainingprograms, providing in-depth interpretations of the marketprospects of bubble tea, new consumption trends, raw materialsafety standards, packaging design innovations, and intelligente applications. The on-site expert lectures and casesharing provided valuable opportunities for industry insiders toengage in intellectual exchanges and learn from each other'sexperiences.

For entrepreneurs who are new to the industry, theentrepreneurial guidance and policy interpretation sessions at theexhibition can also help avoid risks, understand industry trends,and enhance market competitiveness.

VII. Exhibition Organizer and Service Advantages

Shanghai UBM Sinoexpo International Exhibition Co., Ltd. boastsextensive experience in organizing exhibitions and possesses robustindustry resources. The company not only emphasizes the andprofessionalism of exhibitions but also offers comprehensivecustomized services, including booth design, exhibitionconsultation, marketing support, media communication, and more, tocreate an efficient exhibition experience.

With years of accumulated reputation and customers, BohuaInternational continues to promote the collaborative development ofthe upstream and downstream of the milk tea industry chain,facilitate industry resource sharing and innovation integration,and enhance the influence and industry effect of exhibitions.

VIII. Summary

The 34th HOTELEX Shanghai International Milk Tea Exhibition,encompassing milk tea raw materials, packaging, and e, isset to be an unmissable annual event for industry professionals in2026. With its comprehensive coverage of the entire industry chainand in-depth professionalism, the exhibition provides a solidfoundation for brand growth, technological advancement, and marketexpansion in the milk tea industry. Paying attention to thisexhibition not only allows for keeping up with industry trends butalso presents a significant opportunity for achieving businessbreakthroughs.

In light of the general trend towards market innovation, enhancement, and sustainable development, it is recommended thatenterprises related to the milk tea industry actively participatein this grand event. Through the exhibition, they can establisheffective cooperative relationships, introduce advancedtechnologies and concepts, and position themselves to remaininvincible in the fierce market competition.

2026年上海第34屆奶茶原料展、奶茶包裝展、奶茶設(shè)備展覽會(huì)（HOTELEX上海國(guó)際奶茶展）由上海博華國(guó)際展覽有限公司主辦，將在這個(gè)全球經(jīng)濟(jì)與文化交匯的重要城市舉辦。作為奶茶行業(yè)年度的重要盛會(huì)，此次展會(huì)不僅聚焦奶茶全產(chǎn)業(yè)鏈的新發(fā)展趨勢(shì)，更致力于為業(yè)內(nèi)人士提供開放的交流平臺(tái)，推動(dòng)產(chǎn)業(yè)升級(jí)和創(chuàng)新。

一、展會(huì)概況與行業(yè)背景

奶茶作為當(dāng)代年輕消費(fèi)群體中的熱銷品類，產(chǎn)業(yè)鏈涵蓋原材料供應(yīng)、包裝設(shè)計(jì)與制造、設(shè)備創(chuàng)新等多個(gè)環(huán)節(jié)。隨著消費(fèi)需求細(xì)分和市場(chǎng)不斷擴(kuò)大，奶茶行業(yè)正走向規(guī)?；c品質(zhì)化發(fā)展。2026年的上海國(guó)際奶茶展將聚焦這三個(gè)核心板塊，為業(yè)界呈現(xiàn)新原料、新材料包裝及先進(jìn)設(shè)備。

上海，作為中國(guó)重要的經(jīng)濟(jì)樞紐和國(guó)際化大都市，擁有豐富的商業(yè)資源和配套產(chǎn)業(yè)優(yōu)勢(shì)，為展會(huì)的開展提供了強(qiáng)有力的支持。城市的交通便利和成熟的會(huì)展產(chǎn)業(yè)配套設(shè)施，使得展會(huì)能夠吸引全國(guó)乃至全球的奶茶產(chǎn)業(yè)鏈企業(yè)參展。

二、奶茶原料展：多樣創(chuàng)新滿足市場(chǎng)先機(jī)

此次展覽將匯聚各類奶茶原料供應(yīng)商，涵蓋茶葉、奶制品、果味添加劑、珍珠、凍頂烏龍、香料等。隨著健康飲食理念的普及及消費(fèi)者對(duì)天然、低糖及功能性的需求提高，行業(yè)內(nèi)原料廠家不斷在產(chǎn)品研發(fā)與配方創(chuàng)新上下功夫。展會(huì)中，諸多企業(yè)將展示有機(jī)茶葉與植物基奶替代品，適應(yīng)市場(chǎng)對(duì)于健康和環(huán)保的重視。

此外，供應(yīng)鏈的穩(wěn)定性也成為奶茶品牌關(guān)注重點(diǎn)。通過展會(huì)平臺(tái)，采購(gòu)商與供應(yīng)商能夠面對(duì)面探討原料的質(zhì)量控制、供應(yīng)穩(wěn)定性和新品研發(fā)方向，為終端品牌打造差異化競(jìng)爭(zhēng)優(yōu)勢(shì)奠定基礎(chǔ)。

三、奶茶包裝展：環(huán)保與個(gè)性化并重

包裝作為奶茶消費(fèi)者體驗(yàn)的重要組成部分，影響品牌形象及市場(chǎng)傳播力。此次包裝展將展示生物降解材料、可循環(huán)使用材料的新技術(shù)，涵蓋個(gè)性化定制解決方案，比如品牌專屬杯型、創(chuàng)新蓋子設(shè)計(jì)和方便攜帶的包裝結(jié)構(gòu)。

近年來，環(huán)保包裝成為趨勢(shì)，展會(huì)集中體現(xiàn)綠色包裝的新技術(shù)，幫助品牌減少塑料使用和廢棄物。消費(fèi)者對(duì)包裝的審美要求也不斷提高，包裝設(shè)計(jì)從簡(jiǎn)單實(shí)用向文化表達(dá)、視覺體驗(yàn)延展，為品牌故事講述提供更廣闊空間。

四、奶茶設(shè)備展：自動(dòng)化與智能化的升級(jí)方向

奶茶設(shè)備作為生產(chǎn)與銷售過程的關(guān)鍵環(huán)節(jié)，本屆展會(huì)將重點(diǎn)展示現(xiàn)代化的自動(dòng)化調(diào)配、智能控制及高效清洗設(shè)備。智能奶茶機(jī)和自動(dòng)化裝配線提高生產(chǎn)效率，保證飲品品質(zhì)的穩(wěn)定，適應(yīng)連鎖品牌的規(guī)?；瘮U(kuò)張需求。

設(shè)備制造商通過加入物聯(lián)網(wǎng)(IoT)和大數(shù)據(jù)分析技術(shù)，疲勞監(jiān)測(cè)、故障預(yù)測(cè)等智能功能逐漸成為標(biāo)配，減少設(shè)備停機(jī)時(shí)間，降低維護(hù)成本。此外，節(jié)能環(huán)保設(shè)計(jì)也成為制造商關(guān)注焦點(diǎn)，幫助減少運(yùn)營(yíng)成本響應(yīng)環(huán)保政策。

五、展會(huì)價(jià)值與潛在機(jī)遇

本次展會(huì)為奶茶生產(chǎn)企業(yè)、加盟品牌、原料供應(yīng)商、包裝商及設(shè)備廠商搭建了一個(gè)全方位的交流合作平臺(tái)。通過展會(huì)，不僅能夠發(fā)現(xiàn)行業(yè)新趨勢(shì)、技術(shù)創(chuàng)新和市場(chǎng)變化，還可以獲得商業(yè)合作伙伴，尋找投資機(jī)會(huì)。

參展企業(yè)有機(jī)會(huì)提升品牌度，增強(qiáng)市場(chǎng)洞察力，快速響應(yīng)終端需求變化。對(duì)于終端品牌，展會(huì)幫助提升供應(yīng)鏈管理與產(chǎn)品升級(jí)能力，實(shí)現(xiàn)產(chǎn)品多樣化和差異化策略。

六、忽略細(xì)節(jié)：展會(huì)期間的行業(yè)論壇與專業(yè)培訓(xùn)

除了硬件展覽，主辦方還安排了豐富的行業(yè)論壇和專業(yè)培訓(xùn)項(xiàng)目，對(duì)奶茶市場(chǎng)前景、新消費(fèi)趨勢(shì)、原料安全標(biāo)準(zhǔn)、包裝設(shè)計(jì)創(chuàng)新及設(shè)備智能化應(yīng)用進(jìn)行深入解讀?，F(xiàn)場(chǎng)的專家講座和案例分享，為業(yè)內(nèi)人士提供思想碰撞和經(jīng)驗(yàn)借鑒的寶貴機(jī)會(huì)。

對(duì)于初入行業(yè)的創(chuàng)業(yè)者，展會(huì)內(nèi)的創(chuàng)業(yè)指導(dǎo)和政策解讀環(huán)節(jié)也有助于規(guī)避風(fēng)險(xiǎn)、了解行業(yè)動(dòng)態(tài)，提升市場(chǎng)競(jìng)爭(zhēng)力。

七、展會(huì)主辦方與服務(wù)優(yōu)勢(shì)

上海博華國(guó)際展覽有限公司擁有豐富的展覽組織經(jīng)驗(yàn)和強(qiáng)大的行業(yè)資源。公司不僅注重展會(huì)品質(zhì)和專業(yè)性，還提供全方位定制服務(wù)，包括展位設(shè)計(jì)、參展咨詢、市場(chǎng)推廣支持、媒體傳播等，打造高效的參展體驗(yàn)。

博華國(guó)際憑借多年的口碑積累和客戶，持續(xù)推動(dòng)奶茶產(chǎn)業(yè)鏈上下游協(xié)同發(fā)展，促進(jìn)行業(yè)資源共享和創(chuàng)新融合，提升展會(huì)影響力和行業(yè)效應(yīng)。

八、總結(jié)

2026年上海第34屆奶茶原料展、奶茶包裝展、奶茶設(shè)備展覽會(huì)（HOTELEX上海國(guó)際奶茶展）將成為行業(yè)人士不容錯(cuò)過的年度盛會(huì)。憑借其覆蓋全產(chǎn)業(yè)鏈的綜合性和深度專業(yè)性，展會(huì)為奶茶行業(yè)的品牌成長(zhǎng)、技術(shù)升級(jí)和市場(chǎng)拓展提供了堅(jiān)實(shí)保障。關(guān)注這一展會(huì)，不僅能夠緊跟行業(yè)方向，更是實(shí)現(xiàn)商業(yè)突破的重要契機(jī)。

基于市場(chǎng)求新、質(zhì)量提升和可持續(xù)發(fā)展的大趨勢(shì)，建議奶茶行業(yè)相關(guān)企業(yè)積極參與此次盛會(huì)，通過展會(huì)建立有效合作關(guān)系，導(dǎo)入先進(jìn)技術(shù)和理念，推動(dòng)企業(yè)在激烈的市場(chǎng)競(jìng)爭(zhēng)中立于不敗之地。

存量時(shí)代，創(chuàng)新是破曉大的驅(qū)動(dòng)力。

根據(jù)國(guó)家統(tǒng)計(jì)局?jǐn)?shù)據(jù)顯示，2025年11月份，國(guó)內(nèi)餐飲收入6,057億元，同比增長(zhǎng)3.2%，1—11月份，餐飲收入52,245億元，增長(zhǎng)3.3%。

而根據(jù)紅餐網(wǎng)大數(shù)據(jù)顯示，其統(tǒng)計(jì)的9個(gè)市場(chǎng)主流品類的門店數(shù)量截至目前將近840萬家，較8月份的約760萬家增長(zhǎng)10.53%。

供給的增速已然超過需求的增速。超過5萬億規(guī)模的餐飲市場(chǎng)，在消費(fèi)需求升級(jí)與市場(chǎng)競(jìng)爭(zhēng)加劇的雙重驅(qū)動(dòng)下，正在邁入全方位、深層次、寬領(lǐng)域的創(chuàng)新轉(zhuǎn)型階段。

縱觀近些年餐飲市場(chǎng)的增長(zhǎng)熱點(diǎn)，從產(chǎn)品到場(chǎng)景，從供應(yīng)鏈到科技應(yīng)用，全方位的創(chuàng)新實(shí)踐，為餐飲市場(chǎng)帶來了多方面的積極影響。但與此同時(shí)，創(chuàng)新同樣面臨著高投入、存在不確定性、推廣難、迭代周期快等一系列痛點(diǎn)。

為進(jìn)一步鼓勵(lì)創(chuàng)新，加速創(chuàng)新產(chǎn)品和服務(wù)的應(yīng)用推廣，更好地賦能企業(yè)通過創(chuàng)新實(shí)現(xiàn)“增長(zhǎng)”與“增盈”，2026HOTELEX上海展現(xiàn)面向全體參展商，舉辦新品首發(fā)征集活動(dòng)，以國(guó)家會(huì)展中心（上海浦西）40萬㎡全館為舞臺(tái)，邀請(qǐng)30萬+專業(yè)觀眾共同見證，開啟一場(chǎng)新品匯聚、光彩奪目的新品首發(fā)集中亮相大SHOW，共建行業(yè)創(chuàng)新高地。

本次新品首發(fā)征集活動(dòng)，從產(chǎn)品、技術(shù)、模式和場(chǎng)景等多個(gè)維度，覆蓋酒店及餐飲業(yè)效率提升、技術(shù)革新、場(chǎng)景突破、新配方、新品類、健康化突破、新食材、新品牌、產(chǎn)品迭代升級(jí)及其他創(chuàng)新方向，精準(zhǔn)把握市場(chǎng)需求，在亂花迷人眼的新品中，篩選出具備精品和爆品潛質(zhì)的創(chuàng)新實(shí)力派，并為其提供新品造勢(shì)、市場(chǎng)曝光及推廣資源整合等一系列深度賦能，讓新品被更多業(yè)內(nèi)人員看到，加速商業(yè)應(yīng)用落地速度，實(shí)現(xiàn)創(chuàng)新產(chǎn)品的快速轉(zhuǎn)化，同時(shí)借助這個(gè)HOTELEX這個(gè)業(yè)內(nèi)高度關(guān)注的風(fēng)向標(biāo)平臺(tái)，讓新品與原創(chuàng)品牌在業(yè)內(nèi)形成廣泛共識(shí)，保護(hù)創(chuàng)新者得到應(yīng)有的商業(yè)獎(jiǎng)勵(lì)。

深耕酒店及餐飲業(yè)30余年，HOTELEX上海展始終堅(jiān)持以市場(chǎng)為導(dǎo)向，不斷精進(jìn)自身，持續(xù)豐富展會(huì)內(nèi)容和服務(wù)體驗(yàn)，通過于時(shí)代同步的創(chuàng)新升級(jí)，為廣大展商和專業(yè)觀眾提供更加專業(yè)的展覽展示服務(wù)，為行業(yè)的健康持續(xù)發(fā)展進(jìn)行賦能。 

除了開啟新品首發(fā)Show之外，將于2026年3月30日-4月2日在國(guó)家會(huì)展中心（上?！て治鳎┡e辦的2026HOTELEX上海展還將迎來一系列的重大煥新升級(jí)，各大熱門板塊煥新為獨(dú)立子展會(huì)，板塊更細(xì)分，展品更全面，需求更精準(zhǔn)，逛展動(dòng)線更加省時(shí)省力。

如食材板塊戰(zhàn)略升級(jí)為2026上海國(guó)際高端食材展，咖啡茶飲板塊戰(zhàn)略升級(jí)為2026上海國(guó)際咖啡茶飲展，酒類綜合板塊戰(zhàn)略升級(jí)為The BAR& Drinks2026上海國(guó)際酒吧西餐及酒飲展，飲品綜合板塊升級(jí)為2026上海國(guó)際飲品供應(yīng)鏈展，桌面用品板塊升級(jí)為2026上海國(guó)際桌面用品展，餐飲設(shè)備板塊進(jìn)一步細(xì)分升級(jí)為2026上海國(guó)際中央廚房及食品加工機(jī)械展覽會(huì)、2026上海國(guó)際餐飲設(shè)備展覽會(huì)、2026上海國(guó)際制冷設(shè)備展覽會(huì)……

本屆展會(huì)各板塊的煥新升級(jí)，契合市場(chǎng)需求不斷細(xì)分、商家采購(gòu)個(gè)性化需求不斷飆升的市場(chǎng)變化，以品類細(xì)分為緯，以產(chǎn)業(yè)鏈上下游整合為經(jīng)，打造立體式的行業(yè)風(fēng)貌展示，同時(shí)匯聚高精尖等新質(zhì)生產(chǎn)力齊聚，實(shí)現(xiàn)行業(yè)資源的一站式整合，助力酒店及餐飲從業(yè)者的產(chǎn)業(yè)效能迭變。

2026HOTELEX上海展不僅是一個(gè)展示平臺(tái)，更是品牌曝光、商貿(mào)對(duì)接、行業(yè)學(xué)習(xí)的機(jī)會(huì)。我們精心策劃40多場(chǎng)專業(yè)賽事、論壇及商貿(mào)活動(dòng)，涵蓋咖啡、飲品、餐飲、酒店四大核心領(lǐng)域，匯聚行業(yè)選手、專家與先鋒品牌。全方位助力展商提升品牌影響力、拓展精準(zhǔn)客戶、洞察市場(chǎng)趨勢(shì)。

3大特色活動(dòng)將亮相展會(huì)，食飲優(yōu)選對(duì)接會(huì)、咖啡美食節(jié)、全球風(fēng)味CHA飲文化節(jié)，精準(zhǔn)對(duì)接采購(gòu)商的同時(shí)，打造沉浸式體驗(yàn)。

食飲優(yōu)選對(duì)接會(huì)是專為酒店餐飲行業(yè)量身打造的商貿(mào)配對(duì)活動(dòng)。我們將特邀展商和渠道買家參與，并安排獨(dú)立買家專場(chǎng)，以便雙方能夠通過一對(duì)一的會(huì)談，高效地進(jìn)行渠道優(yōu)化和產(chǎn)品選擇從而實(shí)現(xiàn)實(shí)質(zhì)性的商業(yè)交流和合作。

HOTELEX上海國(guó)際咖啡美酒美食節(jié)將繼續(xù)匯聚咖啡、茶飲與美酒品牌，打造集商貿(mào)、體驗(yàn)、趨勢(shì)洞察于一體的沉浸式嘉年華，構(gòu)建專業(yè)酒商、精準(zhǔn)買家與愛好者的互聯(lián)平臺(tái)。

全球風(fēng)味CHA飲文化節(jié)將持續(xù)通過產(chǎn)品、市場(chǎng)、渠道、文化的資源整合，打造一場(chǎng)融合傳承與創(chuàng)新，鏈接國(guó)內(nèi)與海外，面向行業(yè)未來的行業(yè)盛會(huì)。

2026年展會(huì)同期舉辦一系列圍繞行業(yè)熱點(diǎn)議題的高峰論壇活動(dòng)，匯聚行業(yè)與專家學(xué)者，針對(duì)酒店、餐飲、咖啡、茶飲、預(yù)制菜等領(lǐng)域的痛點(diǎn)、熱點(diǎn)，提供趨勢(shì)預(yù)判與實(shí)戰(zhàn)解決方案，從市場(chǎng)信息到商業(yè)落地全鏈路賦能酒店餐飲產(chǎn)業(yè)鏈升級(jí)。

部分論壇一覽

外賣新發(fā)展大會(huì)

連鎖新秩序—中國(guó)餐飲產(chǎn)業(yè)高峰論壇

餐飲設(shè)計(jì)年會(huì)暨餐飲設(shè)計(jì)師榜單揭曉

上海團(tuán)餐高質(zhì)量發(fā)展論壇

餐飲爆品趨勢(shì)論壇

中店餐飲數(shù)字化、綠色化工程建設(shè)發(fā)展大會(huì)

中央廚房（預(yù)制菜工廠）建設(shè)與發(fā)展高峰論壇

央廚供應(yīng)鏈創(chuàng)新發(fā)展大會(huì)

BY品牌年輕化大會(huì)—年輕化品類創(chuàng)新增長(zhǎng)

中國(guó)新茶飲產(chǎn)業(yè)大會(huì)

咖啡茶飲的100種可能創(chuàng)新論壇

第22屆中華餐飲雙創(chuàng)論壇

中國(guó)餐飲生態(tài)大會(huì)

中國(guó)新餐飲產(chǎn)業(yè)大會(huì)

可持續(xù)食物設(shè)計(jì)大會(huì)

中國(guó)餐飲BOSS大會(huì)

中國(guó)飯店新質(zhì)生產(chǎn)力發(fā)展論壇

中華節(jié)氣菜大會(huì)

……

*具體安排以現(xiàn)場(chǎng)為準(zhǔn)。

 

2026HOTELEX上海展將再度成為全球餐飲競(jìng)技的舞臺(tái)，匯聚了十幾場(chǎng)覆蓋咖啡、烘焙、飲品、烹飪等多領(lǐng)域的國(guó)際及業(yè)內(nèi)賽事，將吸引大批專業(yè)選手與垂直領(lǐng)域觀眾，形成高濃度客群場(chǎng)景；同時(shí)通過賽事指定合作、技術(shù)測(cè)評(píng)反饋等深度參與方式，助力展商實(shí)現(xiàn)采購(gòu)意向轉(zhuǎn)化。為展商提供了觸達(dá)目標(biāo)客戶、驗(yàn)證產(chǎn)品性能、提升品牌影響力的高效商業(yè)平臺(tái)。

部分賽事一覽
2026 世界咖啡沖煮大賽中國(guó)區(qū)總決賽

2026 世界咖啡拉花藝術(shù)大賽中國(guó)區(qū)總決賽

2026 世界咖啡師大賽中國(guó)區(qū)選拔賽上海分區(qū)賽

2026 世界咖啡烘焙大賽中國(guó)區(qū)選拔賽上海分賽區(qū)

2026上海國(guó)際披薩大師賽華東分區(qū)賽&全國(guó)總決賽

2026“尋”中國(guó)傳承與創(chuàng)新中餐廚藝挑戰(zhàn)賽

2026上海國(guó)際“凍轉(zhuǎn)鮮”烘焙選品大會(huì)

2026HOTELEX明日之星-中國(guó)國(guó)際青年廚師比賽

2026世界潮飲大賽

IMW-世界甜品巧克力&手工冰淇淋大賽暨FIPGC中國(guó)區(qū)選拔賽

2026HOTELEX上海市旅游飯店行業(yè)餐飲擺臺(tái)技能大賽

第六屆中國(guó)精品巧克力大賽

第十三屆中國(guó)國(guó)際調(diào)酒大師賽初賽及總決賽

*具體安排以現(xiàn)場(chǎng)為準(zhǔn)。

展會(huì)構(gòu)建了覆蓋線上線下的立體化、全方位傳播體系，構(gòu)建了四大垂直門戶網(wǎng)站、食飲采購(gòu)?fù)˙2B小程序，以及包括抖音、微信公眾號(hào)、視頻號(hào)、小紅書、頭條號(hào)、網(wǎng)易號(hào)、微博、臉書、領(lǐng)英等20多個(gè)熱門平臺(tái)在內(nèi)的40多個(gè)新媒體官方賬號(hào)，總粉絲量248萬+。

展會(huì)與上百家國(guó)內(nèi)外行業(yè)專業(yè)媒體建了穩(wěn)定的合作關(guān)系，涵蓋酒店、餐飲、制造等眾多細(xì)分領(lǐng)域，點(diǎn)面結(jié)合拓寬宣傳維度，精準(zhǔn)觸達(dá)各細(xì)分市場(chǎng)的目標(biāo)群體。

2025HOTELEX上海展累計(jì)合作媒體136家、合作媒體累計(jì)報(bào)道 356次、閱讀總量3,017,813次、線上投放曝光 2.42億+次、搜索引擎、信息流等線上廣告主流平臺(tái)，實(shí)時(shí)觸達(dá) 230,000,000+行業(yè)觀眾。

線下，展會(huì)還同時(shí)通過地鐵、火車站、商務(wù)樓宇、商場(chǎng)等大客流場(chǎng)所戶外廣告投放載體，實(shí)現(xiàn)對(duì)專業(yè)觀眾和買家的精準(zhǔn)觸達(dá)。

2026HOTELEX上海展將繼續(xù)集聚行業(yè)的力量，以餐飲全產(chǎn)業(yè)鏈的優(yōu)勢(shì)，為餐企提供決策依據(jù)和對(duì)接渠道，為行業(yè)的發(fā)展指明前進(jìn)方向。