The 36th Shenzhen International Hotel Consumables and RoomAccessories Exhibition in 2027 will be held at the ShenzhenConvention and Exhibition Center (Futian). This exhibition ishosted by Shanghai Bohua International Exhibition Co., Ltd. and hasbeen held continuously for 35 sessions, forming a stable industryawareness and procurement flow. Shenzhen, as the forefront ofupgrading the mid tier hotel industry, has a high density ofhigh-end hotels, ranking among the top in the country BFC、 The RitzCarlton South China head has established supply chaincollaboration nodes here; The local manufacturing cluster coversthe entire process chain of new consumables such as non-wovenfabrics, silicone, and bio based plastics, providing a realisticsoil for the landing of exhibition technology.

This exhibition focuses on three substantive evolutiondirections: firstly, the acceleration of the process of replacingenvironmentally friendly materials. Products such as PLA modifiedfiber bathrobes, sugarcane bagasse pressed bath trays, andhydrolyzable cotton swabs have entered the trial stage of chainhotels, with non laboratory samples accounting for over 60%;Secondly, intelligent accessories are moving from concept todeployment. Mini bar wine bottle stoppers with NFC chips,temperature sensitive color changing laundry bags, embedded RFIDcloth tags and other devices will reduce room inspection time by anaverage of 17% in the pilot program in the Guangzhou Shenzhenregion in 2024; The third is the modular restructuring of services.32% of exhibitors provide a "consumables+system+training" packagingsolution, such as pre setting disposable bath sets with PMS systeminventory warning interfaces to reduce the frequency of manualreplenishment at the front desk.

Shanghai Bohua International Exhibition Co., Ltd. launchedtargeted investment promotion six months before the exhibition,focusing on three types of enterprises: raw material suppliers withISO 14001 certification, OEM factories with direct supply casesfrom hotel groups, and system service providers that have completeddigital docking for at least two five-star hotels. The investmentlogic is not simply to expand the number of booths, but to reversethe construction of exhibition area flow according to the needs ofthe purchaser - for example, setting up the "Green CertificationZone" on the west side of the main channel, adjacent to the on-siteoffices of group procurement centers such as Marriott and ShangriLa; Physically connect the "Guest Room Technology Integration Area"with the permanent negotiation area of the Engineering DepartmentProcurement Manager, shortening the&A process tothe decision-making chain.

Exhibitors are required to submit at least one proof of hotelterminal application within the past three years, such as key pagesof supply contracts, screenshots of system integration, or scannedcopies of customer acceptance forms

All booth designs must reserve a 1.2-meter-wide barrier freepassage, in compliance with Article 5.3 of the "Hotel SuppliesExhibition Safety Regulations"

The exhibitor training includes a workshop on "Analysis of HotelProcurement Decision Chain", delivered by an industry consultantwho previously served as the Procurement Director ofInterContinental Group in the Asia Pacific region

There is a misjudgment in the industry that consumablesexhibitions are just shelf displays. Actual observations show that41% of the orders reached during the 2023 exhibition period involvecustomized development cycles, with an average delivery cycle of 87days. This means that the essence of the exhibition is the startingpoint of technological adaptation, not the end point. The"Technical Matching Day" set up by Shanghai Bohua is scheduled onthe day before the launch, inviting 32 hotel engineering directorsand material engineers to dismantle the structures of 12 newproducts on site and confirm the feasibility of mold modificationson the spot. This pre validation mechanism has increased the sampleconversion rate of exhibitors to 63% by 2025, which is 22percentage points higher than the industry average.

For hotel buyers, the value of participation lies not incomparing prices, but in identifying the true iterative ability. In2024, a certain East China chain brand discovered through theexhibition that an antibacterial cotton bath towel developed by aDongguan enterprise had a washing resistance of 186 times and stillmaintained a 99.2% antibacterial rate in third-party testing, anddirectly replaced the original imported supplier. This type of casedoes not rely on exhibition brochures, but stems from on-siteengineers' real-time interpretation of fabric cross-sectionelectron microscopy images, as well as open access to pH controlrecords in the dyeing and finishing process. This kind ofinformation transparency constitutes exhibition nature.

The service boundaries provided by Shanghai Bohua InternationalExhibition Co., Ltd. are clear: we do not promise order ,but ensure that each exhibitor receives no less than 3 preciseprocurement appointment negotiations; We do not provide universalbooth construction, but we match the corresponding hotel group'spreference for color schemes and spatial scale parameters forcompanies that have passed material review; We will not organizeforums for general discussions and will only hold closed doortechnical seminars with a limited capacity of 40 people,uire reservation with hotel identification cards. Its coreability is reflected in its deep understanding of hotel operationdetails, such as knowing that all guest room stationery inks mustpass the ASTM F963-17 child safety test, and thereforesynchronizing the updated version of the standard withparticipating stationery vendors six months in advance.

The exhibition is not an isolated event. Shanghai Bohuasynchronously operates the "Hotel Consumables Database", whichincludes material composition tables, testing report numbers,minimum order , and delivery cycles of 1762 suppliers.The data is updated monthly and open to registered buyers forinquiry. Starting from 2026, the "Alternative SolutionRecommendation" function will be added. When a product isdiscontinued due to new environmental regulations, the system willautomatically push three alternative manufacturers that meet thesame certification level. This continuous service capabilityextends exhibition behavior into long-term supply chain managementactions.

The choice of whether to participate in the exhibition dependson whether the enterprise can answer three : whether ithas mastered the installation tolerance parameters that the hotelengineering department is concerned about? Do you retain verifiableterminal usage image data? Are you willing to open up theproduction line debugging process to potential customers? If theanswers are all positive, the spring schedule of ShenzhenConvention and Exhibition Center is still an efficientsupply-demand calibration scenario at present. Shanghai BohuaInternational Exhibition Co., Ltd. has not set a registrationdeadline, but will implement a pre system for boothtechnology from 2025, with a review period of 22 working days. Forenterprises with clear product iteration plans, it is recommendedto initiate material preparation in the third of 2026.

2027第36屆深圳國際酒店易耗品及客房雜件展覽會將于深圳會展中心（福田）舉辦。這一展會由上海博華國際展覽有限公司主辦，已連續(xù)舉辦三十五屆，形成穩(wěn)定行業(yè)認(rèn)知與采購動線。深圳作為中店業(yè)升級前沿陣地，其高端酒店密度居全國前列，亞朵、BFC、麗思卡爾頓華南總部均在此布局供應(yīng)鏈協(xié)同節(jié)點(diǎn)；本地制造業(yè)集群覆蓋無紡布、硅膠、生物基塑料等新型耗材全工藝鏈，為展會技術(shù)落地提供現(xiàn)實(shí)土壤。

本屆展會聚焦三個實(shí)質(zhì)性演進(jìn)方向：一是環(huán)保材料替代進(jìn)程加速，PLA改性纖維浴袍、甘蔗渣壓制洗浴托盤、可水解棉簽桿等產(chǎn)品已進(jìn)入連鎖酒店試用階段，非實(shí)驗(yàn)室樣品占比超六成；二是智能配件從概念走向部署，帶NFC芯片的迷你吧酒瓶塞、溫感變色洗衣袋、嵌入式RFID布草標(biāo)簽等設(shè)備在2024年廣深區(qū)域試點(diǎn)中平均降低客房查房耗時17%；三是服務(wù)模塊化重構(gòu)，參展商中32%提供“耗材+系統(tǒng)+培訓(xùn)”打包方案，例如將一次性洗浴套裝與PMS系統(tǒng)庫存預(yù)警接口預(yù)置，減少前臺人工補(bǔ)貨頻次。

上海博華國際展覽有限公司在展前六個月啟動定向招商，重點(diǎn)覆蓋三類企業(yè)：具備ISO14001認(rèn)證的原料供應(yīng)商、擁有酒店集團(tuán)直供案例的OEM工廠、完成至少兩家五星級酒店數(shù)字化對接的系統(tǒng)服務(wù)商。其招商邏輯并非簡單擴(kuò)充展位數(shù)量，而是按采購方需求反向構(gòu)建展區(qū)動線——例如將“綠色認(rèn)證專區(qū)”設(shè)于主通道西側(cè)，緊鄰萬豪、香格里拉等集團(tuán)采購中心駐場辦公室；將“客房科技集成區(qū)”與工程部采購負(fù)責(zé)人常駐洽談區(qū)物理連接，縮短技術(shù)答疑至決策鏈條。

行業(yè)存在一種誤判：認(rèn)為易耗品展會只是貨架陳列。實(shí)際觀察顯示，2023年展會期間達(dá)成的訂單中，41%涉及定制化開發(fā)周期，平均交付周期為87天。這意味著展會本質(zhì)是技術(shù)適配起點(diǎn)，而非終點(diǎn)。上海博華設(shè)置的“技術(shù)匹配日”安排在開展前一日，邀請32家酒店工程總監(jiān)與材料工程師現(xiàn)場拆解12款新品結(jié)構(gòu)，當(dāng)場確認(rèn)模具修改可行性。這種前置驗(yàn)證機(jī)制使2025年參展商樣品轉(zhuǎn)化率提升至63%，高于行業(yè)平均水平22個百分點(diǎn)。

對酒店采購方而言，參與價值不在比價，而在識別真實(shí)迭代能力。某華東連鎖品牌2024年通過該展會發(fā)現(xiàn)一家東莞企業(yè)研發(fā)的抗菌棉質(zhì)浴巾，在第三方檢測中耐洗次數(shù)達(dá)186次仍保持99.2%抑菌率，直接替換原有進(jìn)口供應(yīng)商。此類案例不依賴展會宣傳冊，而源于現(xiàn)場工程師對織物截面電鏡圖的即時解讀，以及對染整環(huán)節(jié)PH值控制記錄的調(diào)閱權(quán)限開放。這種信息透明度構(gòu)成展會性。

上海博華國際展覽有限公司提供的服務(wù)邊界清晰：不承諾訂單量，但確保每家展商獲得不少于3次精準(zhǔn)采購方預(yù)約洽談；不提供通用型展臺搭建，但為通過材料審核的企業(yè)匹配對應(yīng)酒店集團(tuán)偏好色系與空間尺度參數(shù)；不組織泛泛而談的論壇，只開設(shè)限定40人、需憑酒店工牌預(yù)約的閉門技術(shù)研討會。其核心能力體現(xiàn)在對酒店運(yùn)營細(xì)節(jié)的理解深度——例如知曉某要求所有客房文具油墨必須通過ASTMF963-17兒童安全測試，因此提前半年向參展文具商同步該標(biāo)準(zhǔn)更新版本。

展會不是孤立事件。上海博華同步運(yùn)營“酒店易耗品數(shù)據(jù)庫”，收錄1762家供應(yīng)商的材質(zhì)成分表、檢測報告編號、小起訂量及交貨周期，數(shù)據(jù)每月更新并開放給注冊采購方查詢。2026年起新增“替代方案推薦”功能，當(dāng)某款產(chǎn)品因環(huán)保新規(guī)停產(chǎn)后，系統(tǒng)自動推送3家符合同等認(rèn)證等級的替代廠商。這種持續(xù)性服務(wù)能力，使參展行為延伸為長期供應(yīng)鏈管理動作。

選擇是否參展，取決于企業(yè)能否回答三個問題：是否掌握酒店工程部關(guān)注的安裝公差參數(shù)？是否留存可驗(yàn)證的終端使用影像資料？是否愿意將產(chǎn)線調(diào)試過程向潛在客戶開放？若答案均為肯定，深圳會展中心的這個春季檔期，仍是當(dāng)前高效的供需校準(zhǔn)場景。上海博華國際展覽有限公司未設(shè)置報名截止日期，但自2025年起實(shí)行展位技術(shù)資質(zhì)預(yù)審制，審核周期為22個工作日。有明確產(chǎn)品迭代計(jì)劃的企業(yè)，建議在2026年第三季度啟動材料準(zhǔn)備。

立足灣區(qū)熱土，本屆深圳酒店展煥新啟幕，打造一場粵港澳產(chǎn)業(yè)盛會。平臺價值與行業(yè)聲量持續(xù)攀升，精彩再續(xù)新篇。眾多頭部展商攜創(chuàng)新產(chǎn)品、智慧方案與前沿設(shè)計(jì)如約而至，實(shí)踐經(jīng)驗(yàn)與創(chuàng)新思路相聚于此，三天盛會匯聚供需，充分釋放酒店產(chǎn)業(yè)的創(chuàng)新動能與發(fā)展勢能。

展會匯聚一眾行業(yè)頭部展商與優(yōu)質(zhì)供應(yīng)鏈企業(yè)，覆蓋酒店空間全產(chǎn)業(yè)鏈。現(xiàn)場展品豐富多元，各以沉浸式展區(qū)呈現(xiàn)可落地、可復(fù)制的空間方案，充分展現(xiàn)酒店商業(yè)空間賽道的創(chuàng)新活力，為灣區(qū)酒店產(chǎn)業(yè)升級提供多元解決方案。

變局之下，“看清酒店與商業(yè)空間下一程怎么走”至關(guān)重要！ 深圳酒店展重磅論壇如約而至，聚焦行業(yè)核心命題，探尋行業(yè)發(fā)展方向。

論壇圍繞酒店運(yùn)營、存量煥新、AI 設(shè)計(jì)落地、設(shè)計(jì) × 建材 × 運(yùn)營跨界融合、設(shè)計(jì)出海新機(jī)遇、REITs資產(chǎn)盤活、商業(yè)建筑聲光造境等多重?zé)狳c(diǎn)展開。匯聚行業(yè)一線大咖，跳出單點(diǎn)思維，分享可落地的實(shí)戰(zhàn)路徑，共探存量時代空間資產(chǎn)增效破局之道，助力從業(yè)者把握趨勢、找準(zhǔn)方向，在市場中搶占先機(jī)。

興文旅、拓新局

第四屆灣區(qū)酒店業(yè)高質(zhì)量發(fā)展大會

酒店高參·2026酒店資產(chǎn)峰會

2026中國旅游住宿業(yè)論壇大灣區(qū)合作大會

“新質(zhì)賦能?宿造未來”2026第六屆

廣東省鄉(xiāng)村酒店（民宿）產(chǎn)業(yè)合作大會

第三屆深圳國際建筑設(shè)計(jì)

及裝飾設(shè)計(jì)高層峰會暨2026灣區(qū)硬裝設(shè)計(jì)周

大灣區(qū)文商旅場景創(chuàng)新大會

粵港澳大灣區(qū)酒店智慧采購與合作峰會

薩維爾第11屆--大灣區(qū)酒店供應(yīng)鏈資產(chǎn)

高峰論壇暨“盟訂酒店聯(lián)盟”合作峰會

第四屆文商旅·酒店創(chuàng)新力（華南）論壇

零售調(diào)改升級研討會

“造場者” 深圳智慧酒店及

商業(yè)空間設(shè)計(jì)實(shí)驗(yàn)交流會

破界?新生--新周期下酒店&商業(yè)空間設(shè)計(jì)價值

的未來實(shí)踐

10月15日

產(chǎn)業(yè)賦能.聚力共創(chuàng)

酒店及商業(yè)空間高質(zhì)量發(fā)展論壇

特色展區(qū)潮啟新貌，聚焦行業(yè)熱門賽道與創(chuàng)新方向，集結(jié)新銳品牌、新品與突破性技術(shù)。從空間美學(xué)設(shè)計(jì)到數(shù)字化智能方案悉數(shù)登場，打破品類邊界，為從業(yè)者帶來新思路、新參考。

古鎮(zhèn)燈博會（深圳特展）

洪忠軒 ? 廣東省石材行業(yè)協(xié)會

酒店石材敘事特展

ESG酒店產(chǎn)業(yè)鏈特色展區(qū)

智慧深圳·室內(nèi)設(shè)計(jì)榮譽(yù)作品大賞展區(qū)

商貿(mào)配對會定向邀約酒店業(yè)主、投資方、設(shè)計(jì)師、供應(yīng)鏈企業(yè)主等專業(yè)買家，現(xiàn)場供需對接、商貿(mào)洽談有序開展，精準(zhǔn)匹配供需兩端，助力達(dá)成采購合作、項(xiàng)目共建、資源互通，讓每一次深度對話，都轉(zhuǎn)化為可落地的商業(yè)機(jī)遇。

盛會收官，余熱長存。2026深圳酒店展圓滿落下帷幕，在此謹(jǐn)向每一位展商、專業(yè)觀眾、合作伙伴及行業(yè)同仁致以誠摯謝意。因各方聚力同心，方才成就這場灣區(qū)酒店產(chǎn)業(yè)盛會。我們靜待來年金秋再會深圳，攜手奔赴下一場璀璨征程。

灣區(qū)盛會收官，上海之約將至。行業(yè)旗艦大展—2027上海國際酒店及商業(yè)空間、辦公及公共空間博覽會已定檔，于2027年3月30日至4月2日，落地上海浦東新國際博覽中心，共探空間產(chǎn)業(yè)新機(jī)遇。