第十八屆全球零售自有品牌產(chǎn)品亞洲展（PLF）將于2025 年 11 月 18 日 - 20日，上海新國際博覽中心舉辦！展覽面積預計 60000 平方米 ，預計 1100 + 參展商 ，涵蓋美妝個護、居家百貨、民生食材、3R預制、糖巧布丁、酒飲沖調(diào)、餅干糕點、膨化食品、果類制品、肉類制品等全品類 。

往屆回顧

PLF 自 2010年引入中國后，一直致力于推動中國乃至亞太地區(qū)零售商自有品牌的健康發(fā)展，與全球自有品牌產(chǎn)品美洲展（芝加哥）、全球自有品牌產(chǎn)品歐洲展（阿姆斯特丹）并稱為全球三大自有品牌系列展。

據(jù)不完全統(tǒng)計，PLF 已經(jīng)幫助了 5000 多家制造商、品牌商與海內(nèi)外零售商建立了鏈接 ，并達成良性的零 -供合作關系，構(gòu)建了更加穩(wěn)定和健康的合作新模式。僅在 2024 年 2、3 季度，依托于 PLF 的零供對接系統(tǒng)，通過 PLF零供對接會、PLF 走進零售、PLF 線上對接會等多個渠道，幫助了 154 家次的零售商，發(fā)布了近 200 次的采購需求，與 800家次的供應商實現(xiàn)了對接，并且?guī)ьI 171 家供應商，走進了京東、物美和新隆嘉等頭部零售商，完成了采購需求的對接，并達成了大量的合作訂單。這些實打?qū)嵉臄?shù)據(jù)，就是 PLF 實力的好證明！

The 18th Shanghai Supermarket OEM Processing Dry Food Exhibition(Shanghai Private Brand Exhibition PLF) will be held in Shanghai in2025. As an important event in the industry, this exhibition notonly provides a display platform for OEM (Original Erer) processing and brand merchants of dry food, but alsocreates a good opportunity for communication and cooperation withinthe industry. This exhibition will gather industry elites tojointly explore market trends and development directions.

Exhibition Overview

The 18th Shanghai Supermarket OEM Processing Dry Food Exhibitionin 2025 will be held at the Shanghai New International Expo Centerin November 2025. The exhibition will focus on promoting OEM andproprietary brands of dry goods, with a particular emphasis onshowcasing the production, processing, and packaging technologiesof various types of dry goods. There will be multiple domestic andforeign companies participating in the exhibition, providing astage for emerging brands to make their debut.

Market prospects of dry food

In recent years, with consumers' increasing emphasis on healthyeating, the development prospects of the dry food market havebecome increasingly broad. According to relevant market research,the demand for dry goods has been increasing year by year,especially among urban populations, where convenient and healthydry goods are highly sought after., Different flavors, innovativepackaging, and high- dry food products are constantlyemerging, which brings new opportunities for OEM enterprises andtheir own brands.

Exhibition Highlights

Industry Focus: The exhibition will invite keynote speeches toshare industry trends and cutting-edge technologies.

Enterprise Display: The exhibition provides a vast displayspace, allowing participating companies to fully showcase theirinnovative capabilities and product features.

Business Matching: The exhibition will have special exchangemeetings to help manufacturers, suppliers, and retailerscommunicate and cooperate effectively.

Trend analysis: The organizing committee will release a newindustry white paper, providing in-depth analysis of market trendsand consumer preferences.

Opportunities provided for the brand

For brand owners, this exhibition is a rare opportunity. Throughcooperation with OEM companies, brand owners can effectively reduceproduction costs, shorten time to market, and also leverage thetechnological advantages of OEM companies to improve product. In addition, the exhibition also provides a platform forreconnecting with the existing supply chain, promoting brandupgrading and market expansion.

The advantages of OEM processing

OEM processing has become increasingly important in the foodindustry in recent years, and its advantages are reflected inmultiple aspects:

Production: OEM companies typically possess production e technology that can produce high- products.

Cost control: Through OEM processing, brand owners do not needto invest a large amount of capital in production facilities,thereby reducing operating costs.

High flexibility: OEM companies can adjust productionplans and product types according to changes in market demand.

assurance: Most OEM companies are aligned to ensure thattheir products meet various standards.

How to participate in exhibitions

There are many ways to participate in the 2025 ShanghaiSupermarket OEM Processing Dry Food Exhibition. Enterprises canchoose to exhibit at booths and directly showcase and communicatewith colleagues from other industries. For consumers, visiting isalso a good opportunity to learn about new market trends and tastehigh- dry goods. When registering for an exhibition, payattention to checking the and product ofrelevant exhibiting companies to ensure that the selected productsmeet your own needs.

International perspective of exhibitions

As an important exhibition event in Shanghai, the 2025Supermarket OEM Dry Food Exhibition not only attracts a largenumber of domestic enterprises to participate, but also strives toattract participation. As the economic center of China, Shanghaiattracts numerous foreign investments and internationalenterprises. The exhibition will provide direct data support andcommunication platforms for entering the Chinese market. Throughexhibitions, we can better understand the needs of the Chinesemarket and seek suitable partners to achieve a win-winsituation.

Summary

The 18th Shanghai Supermarket OEM Processing Dry Food Exhibitionin 2025 is an important industry event that integrates exhibition,exchange, and cooperation, providing a broad platform for allparties in the dry food industry. Whether you are an OEMenterprise, brand owner, or a consumer who wants to understand themarket, you can find suitable opportunities at this exhibition.Looking forward to meeting you in Shanghai and working together tocreate a new future for dry food.

2025中國第18屆上海商超OEM代加工干貨食品展覽會（上海自有品牌展PLF）即將于上海舉辦。作為行業(yè)內(nèi)的一項重要活動，該展覽會不僅為干貨食品的OEM（原始設備制造商）代加工及品牌商提供了一個展示平臺，也為行業(yè)內(nèi)的交流與合作創(chuàng)造了良好機會。此次展會將匯聚行業(yè)精英，共同探討市場趨勢與發(fā)展方向。

展會概述

2025年第18屆上海商超OEM代加工干貨食品展覽會將于2025年11月在上海新國際博覽中心舉行。展會將圍繞干貨食品的OEM及自有品牌的推廣展開，重點展示各類干貨食品的生產(chǎn)、加工及包裝技術。展會上將有來自國內(nèi)外的多家企業(yè)參展，也為新興品牌提供了亮相的舞臺。

干貨食品市場前景

近年來，隨著消費者對健康飲食的重視，干貨食品市場的發(fā)展前景愈發(fā)廣闊。根據(jù)相關市場研究，干貨食品的需求逐年上升，特別是在都市人群中，方便、健康的干貨食品受到了熱捧。，不同口味、創(chuàng)新包裝及高品質(zhì)的干貨食品層出不窮，這也就給OEM企業(yè)及自有品牌帶來了新的機遇。

展會亮點

為品牌提供的機遇

對于品牌商而言，此次展會是一個不可多得的機遇。通過與OEM企業(yè)的合作，品牌商可以有效降低生產(chǎn)成本，縮短上市時間，也能借助OEM企業(yè)的技術優(yōu)勢提升產(chǎn)品質(zhì)量。此外，展會也提供了一個與現(xiàn)有供應鏈重新對接的平臺，推動品牌升級與市場拓展。

OEM代加工的優(yōu)勢

OEM代加工近年來在食品行業(yè)中愈顯重要，其優(yōu)勢體現(xiàn)在多個方面：

如何參加展會

參加2025年上海商超OEM代加工干貨食品展覽會的方式有很多。企業(yè)可以選擇展位參展，與其他行業(yè)同仁直接進行產(chǎn)品展示與溝通。對于消費者而言，前去參觀也是一個了解新市場動態(tài)、品嘗優(yōu)質(zhì)干貨食品的好機會。在報名參加展會時，注意查看相關參展企業(yè)的資質(zhì)與產(chǎn)品質(zhì)量，以確保所選擇的產(chǎn)品符合自身需求。

展會的國際化視野

作為上海的重要展會活動，2025年商超OEM干貨食品展覽會不僅吸引了大量國內(nèi)企業(yè)參展，還致力于吸引參與。上海作為中國的經(jīng)濟中心，匯聚了眾多外商投資和國際企業(yè)，展會將為進入中國市場提供直接的數(shù)據(jù)支持與交流平臺。通過展會，可以更好地了解中國市場的需求，并且尋求合適的合作伙伴，實現(xiàn)雙贏。

小結(jié)

2025中國第18屆上海商超OEM代加工干貨食品展覽會是一個集展覽、交流和合作于一體的重要行業(yè)盛會，為干貨食品產(chǎn)業(yè)的各方提供了一個廣闊的平臺。無論您是OEM企業(yè)、品牌商、還是希望了解市場的消費者，都可以在此次展會中找到合適的機會。期待與您相聚在上海，攜手共創(chuàng)干貨食品的新未來。

作為國內(nèi)的聚焦零售商超全品類商品相關資源的展覽平臺，PLF致力于優(yōu)化零售市場商品結(jié)構(gòu)，助力零售商品品質(zhì)升級，提升商品流通效率，通過搭建的零-供合作橋梁來滿足中國消費者日益增長的物質(zhì)文化需求。

因此，為商超對接全品類優(yōu)質(zhì)源頭貨源是PLF自創(chuàng)始之初就一直在餞行的理念，在過去的15年中，越來越多的商超從貨架經(jīng)營的模式調(diào)整到商品經(jīng)營的模式，伴隨著零售經(jīng)營模式的變化，零售商在商品直采和自有品牌開發(fā)的采購需求也在迅速擴大。

展品類別覆蓋個人護理、家居日用、食品、調(diào)味品、生鮮等多個領域。

作為全球三大系列自有品牌展之一，PLF已經(jīng)幫助了3500多家制造商、品牌商與海內(nèi)外零售商建立了鏈接，并達成良性的零-供合作關系，構(gòu)建了更加穩(wěn)定和健康的合作新模式。

近年來，隨著自營商品、定制商品、自有品牌、聯(lián)名品牌、IP合作等商品經(jīng)營模式越來越多元，零售商對采購差異化商品、高質(zhì)價比商品、潮流商品的需求開始井噴。僅在2024年2、3季度，依托于PLF的零供對接系統(tǒng)，通過PLF零供對接會、PLF走進零售、PLF線上對接會等多個渠道，幫助了154家次的零售商，發(fā)布了近200次的采購需求，與800家次的供應商實現(xiàn)了對接，并且?guī)ьI171家供應商，走進了京東、物美和新隆嘉等頭部零售商，完成了采購需求的對接，并達成了大量的合作訂單。

第十八屆全球自有品牌產(chǎn)品亞洲展將于2025年11月18-20日在上海舉辦，總面積超60000平方米，計劃容納1100家全品類參展商，覆蓋美妝個護、居家百貨、民生食材、3R預制、糖巧布丁、酒飲沖調(diào)、餅干糕點、膨化食品、果類制品、肉類制品等板塊進行展示，邀請以上相關領域的生產(chǎn)商、品牌商前來與海外內(nèi)零售商進行對接。