As an important platform for global economic exchange, Shanghai will welcome the 18th China (Shanghai) Private Brand Exhibition (2025 Shanghai Large International Private Brand Exhibition) in 2025. It is expected to attract many well-known domestic and foreign brands to participate in the exhibition, becoming a grand event in the field of private brands.

Exhibition Background

Private brands typically refer to products developed by retailers or distributors that are not only comparable in to well-known brands, but sometimes even more cost-effective. In recent years, with the increasing demand for product diversity and personalization from consumers, the market share of private brands has continued to grow. According to the 2023 China Private Brand Development Report, the market size of private brands has exceeded one trillion yuan, demonstrating strong development momentum.

Exhibition Highlights

The 2025 Shanghai International Private Brand Exhibition will be the peak event in the field of private brands, and the exhibition will include the following highlights:

Industry Focus: The exhibition will gather renowned exhibitors and buyers from around the world, promoting industry exchange and cooperation by showcasing the latest proprietary brand products.

Rich activities: During the exhibition, multiple themed forums will be held, inviting industry experts to share market trends, consumer demand, and product innovation of their own brands.

Innovation Exhibition Area: A special "Innovation Private Brand Exhibition Area" is set up to showcase various emerging brands and new products, helping new brands enter the market.

Online platform: In order to better serve exhibitors and visitors, the exhibition will launch a combination of online and offline forms, providing convenient channels for obtaining information.

Why did you choose to participate in this exhibition

The exhibition not only provides a platform for companies to showcase new products, but also offers opportunities for industry professionals to learn and exchange ideas. Choosing to participate in the 2025 Shanghai International Private Brand Exhibition can benefit from the following aspects:

Market opportunity: Through exhibitions, face-to-face communication with potential customers, grasp market trends.

Brand exposure: The exhibition provides a platform for brand exposure, attracting more consumer attention and recognition.

Collaboration Expansion: Contact other brands, suppliers, or distributors to seek opportunities for business cooperation.

Industry analysis: By participating in forums, obtain the latest market trends and competitor intelligence.

Organization and support of exhibitions

As the organizer of this exhibition, combined with its rich exhibition experience, we will provide comprehensive organizational services for exhibitors and visitors. The company's main business includes exhibition display services, exhibition investment services, and exhibition planning services. In previous exhibitions, Bohua International Exhibition has continuously innovated, enhancing the professionalism and influence of the exhibition. For example, at the self owned brand exhibition held in 2019, it attracted thousands of companies to participate and achieved transactions worth over 100 million yuan.

Shanghai: a model of an international metropolis

The selection of the exhibition venue in Shanghai, an international metropolis that combines traditional and modern elements, not only facilitates the arrival of exhibitors and visitors, but also injects more rich cultural heritage and commercial atmosphere into the exhibition. Shanghai attracts every visitor with its convenient transportation, rich food and profound history and culture. During the exhibition, exhibitors and visitors will have the opportunity to visit the Bund, Chenghuang Temple and other famous scenic spots to further experience the unique charm of the city.

How to register for exhibition

For companies wishing to showcase their own brands at the 2025 Shanghai International Private Brand Exhibition, the registration channel has been opened. Enterprises only need to choose the appropriate booth type according to their own needs, fill out relevant application forms, and submit company materials to successfully complete the registration. Exhibitors are highly encouraged to communicate and plan ahead in order to seize market opportunities during the exhibition period.

Summary and Prospect

The 2025 Shanghai International Private Brand Exhibition is an unmissable industry event that will provide an efficient communication platform for the promotion and sales of private brands. With the changing demands of consumers and the continuous iteration of the market environment, there is enormous potential for the future development of private brands. Participating in this exhibition will create unlimited opportunities for the growth of the brand.

We sincerely invite people from all walks of life to actively participate and use the platform of the 2025 Shanghai International Private Brand Exhibition to jointly promote the development and innovation of the private brand industry. Let us look forward to the arrival of this industry grand event, join hands and work together to create a better future.

作為全球經(jīng)濟的一個重要交流舞臺，上海將于2025年迎來第十八屆中國（上海）自有品牌展覽會（2025年上海大型國際自有品牌展）。預(yù)計將吸引國內(nèi)外眾多品牌參展，成為自有品牌領(lǐng)域的一次盛會。

展會背景

自有品牌，通常是指由零售商或分銷商開發(fā)的產(chǎn)品，這些產(chǎn)品不僅在商品的質(zhì)量上與品牌相當，有時甚至更具性價比。近年來，隨著消費者對商品多樣性和個性化需求的增加，自有品牌的市場份額持續(xù)增長。根據(jù)《2023年中國自有品牌發(fā)展報告》，自有品牌的市場規(guī)模已經(jīng)突破萬億，顯示出強勁的發(fā)展勢頭。

展會亮點

2025年上海大型國際自有品牌展將是自有品牌領(lǐng)域的高峰盛會，展會將包括以下幾個亮點：

• 行業(yè)聚焦：展會將匯聚來自全球的展商與采購商，通過展示新的自有品牌產(chǎn)品，推動行業(yè)交流與合作。

• 豐富活動：展會期間將舉行多場專題論壇，邀請分享自有品牌的市場趨勢、消費者需求及產(chǎn)品創(chuàng)新等內(nèi)容。

• 創(chuàng)新展區(qū)：特別設(shè)立“創(chuàng)新自有品牌展區(qū)”，展示各類新興品牌和新產(chǎn)品，助力新品牌走向市場。

• 網(wǎng)絡(luò)平臺：為了更好地服務(wù)參展商與觀眾，展會將推出線上線下結(jié)合的展覽形式，提供便捷的信息獲取渠道。

為什么選擇參加這次展會

展會不僅為企業(yè)提供了展示新產(chǎn)品的平臺，也為業(yè)界人士提供了學習和交流的機會。選擇參加2025年上海大型國際自有品牌展，可以從以下幾個方面獲益：

• 市場機會：通過展會，與潛在客戶面對面交流，把握市場脈動。

• 品牌曝光：展會為品牌提供了一個曝光的平臺，吸引更多的消費者關(guān)注和認可。

• 合作拓展：聯(lián)絡(luò)其他品牌、供應(yīng)商或分銷商，尋求商務(wù)合作的機會。

• 行業(yè)分析：通過參與論壇，獲取新的市場動態(tài)和競爭對手的情報。

展會的組織與支持

作為本次展會的主辦方，結(jié)合其豐富的展覽經(jīng)驗，將為參展商和觀眾提供全面的組織服務(wù)。公司主要業(yè)務(wù)包括展覽展示服務(wù)、展會招商服務(wù)以及展覽策劃服務(wù)。在過去的多個展會中，博華國際展覽不斷創(chuàng)新，提升展會的度和影響力。例如，在2019年舉辦的自有品牌展覽會上，共吸引了上千家企業(yè)參與，達成了超過億元的交易。

上海：國際化大都市的

展會地點選擇在上海，這座兼具傳統(tǒng)與現(xiàn)代氣息的國際化大都市，不僅方便參展商和觀眾的到來，更能夠為展會注入更豐厚的文化底蘊和商業(yè)氛圍。上海以其便捷的交通、豐富的美食以及深厚的歷史文化吸引著每一個訪客，展覽會期間，參展商與觀眾將有機會游覽外灘、城隍廟等景點，進一步感受這座城市的獨特魅力。

如何報名參展

對于希望在2025年上海大型國際自有品牌展上展示自有品牌的企業(yè)，已開放參展報名通道。企業(yè)只需根據(jù)自身的需求選擇適合的展位類型，填寫相關(guān)申請表格，并提交公司材料，便可以順利完成報名。十分鼓勵參展商提前進行交流與籌劃，從而能夠在展會期間搶占市場機遇。

總結(jié)與展望

2025年上海大型國際自有品牌展是一個不可錯過的行業(yè)盛會，展會將為自有品牌的推廣與銷售提供一個高效的交流平臺。隨著消費者需求的變化及市場環(huán)境的不斷迭代，自有品牌未來的發(fā)展空間巨大。參與此次展會，將為品牌的成長創(chuàng)造無可限量的機會。

在此，我們誠摯地邀請各界人士積極參與，借助2025年上海大型國際自有品牌展的平臺，共同推動自有品牌行業(yè)的發(fā)展與創(chuàng)新。讓我們共同期待這一行業(yè)盛會的到來，攜手同行，共創(chuàng)美好未來。

部分優(yōu)質(zhì)采購商：

眾上集團

地利集團

家樂福（中國）公司

沃爾瑪（中國）投資公司

上海益實多電子公司

上海盒馬網(wǎng)絡(luò)科技公司

上海來伊份股份公司

人人樂連鎖商業(yè)集團公司

蘇果超市有限公司

廣東賽壹便利店

大潤發(fā)流通事業(yè)股份公司

易初蓮花(中國)連鎖超市

Sam'sClub山姆會員商店

華潤萬家有限公司

聯(lián)華超市股份有限公司       

華聯(lián)超市股份有限公司

美宜佳便利店有限公司     

山西美特好連鎖超市

利群集團股份有限公司       

上海福滿家便利

三江購物俱樂部

天虹商場股份有限公司

北京物美商業(yè)集團

永輝超市股份有限公司

永旺(中國)投資有限公司

鄭州丹尼斯百貨有限公司

山東家家悅集團有限公司

福建冠業(yè)投資發(fā)展有限公司

步步高商業(yè)連鎖股份有限公司

歐尚（中國）投資有限公司

成都伊藤洋華堂有限公司

河南金好來超市有限公司

武漢武商量販連鎖有限公司

安徽商之都股份有限公司

河北美食林商貿(mào)集團有限公司

廣州市廣百股份有限公司

石家莊北國人百集團

東莞天和超市

中百倉儲超市有限公司

北京超市發(fā)連鎖股份有限公司

北京全時叁陸伍連鎖便利店

新華都購物廣場股份有限公司

山西金虎便利連鎖

桂林力源連鎖超市

南京金鷹集團

東莞合家歡便利店

東莞挺拇指超市

日照新世紀商廈

衢州東方商廈

安徽華運超市

澳沃氏集團

萬達酒店集團

南極電商（上海）

浙北大廈集團有限公司

許昌胖東來超市有限公司等

第十八屆全球自有品牌產(chǎn)品亞洲展將于2025年11月18日-20日在上海新國際博覽中心舉辦，PLF時隔三年再聚首上海大本營，展會將迎來重大升級！展區(qū)規(guī)劃囊括自有品牌全品類商品，分別有美妝個護館、家居百貨館、民生食品館、休閑食品館等，并根據(jù)市場需求增設(shè)全球商超快消品展館（National Brands(FMCG) Fair Asia）。此外，PLF在對應(yīng)館內(nèi)設(shè)置體現(xiàn)未來消費趨勢的母嬰、寵物、大健康等專區(qū)，讓采購商更方便找到這對標企業(yè)進行溝通提供便利。

隨著中國零售市場的不斷細分和碎片化，傳統(tǒng)的商品流通模式已經(jīng)無法滿足市場需求。市場越來越難以被單一模式所覆蓋，品牌想要通過傳統(tǒng)模式建立市場通路的成本也越來越高。

在這個充滿不確定性的市場環(huán)境中，以貼牌、代工、ODM和OEM等合作模式為代表的自有品牌模式，將成為未來十年確定增長的藍海市場。這一趨勢不僅是市場變化的必然結(jié)果，更是零售企業(yè)煥發(fā)生機的必然選擇。把握好當下風靡的自有品牌機遇，讓您的品牌和企業(yè)在未來的市場競爭中立于不敗之地多一份把握！

如果您的工廠滿足以下任意一項，誠邀您加入PLF工廠展團大軍：

★自有或控股資質(zhì)齊全的工廠；

★有優(yōu)質(zhì)的生產(chǎn)管理能力；

★有各項資質(zhì)和檢測認證背書；

★全球貿(mào)易業(yè)務(wù)能力突出；

★關(guān)注產(chǎn)品的研發(fā)升級，具備持續(xù)產(chǎn)品創(chuàng)新能力；

★有豐富的自有品牌合作經(jīng)驗，與國內(nèi)外多家零售企業(yè)合作過PB業(yè)務(wù)的工廠；

★經(jīng)營電商業(yè)務(wù)的能力，能夠配合全渠道電商銷售模式的工廠……

2025全球自有品牌產(chǎn)品亞洲展.上海

超市、電商、品牌商OEM貼牌代加工展

時間： 2025年11月18日-20日

地點：上海新國際博覽中心

主辦單位：上海市品牌授權(quán)經(jīng)營企業(yè)協(xié)會自有品牌委員會（PLSC） 、自有品牌制造商協(xié)會（PLMA）

承辦單位：跨采（上海）廣告有限公司

展品范圍

家居日用：餐廚用具、家居針紡、收納整理、生活用紙、一次性用品衛(wèi)浴晾曬、家庭清潔、文具禮品、體育用品、3C及休閑家用小電器、汽車用品

個護清潔：美容美發(fā)、美妝用品、護理用品、防疫用品、個人清潔

母嬰用品：母嬰食品、母嬰用品

休閑零食：肉干肉脯、果脯蜜餞、果凍布丁、堅果炒貨、膨化食品

民生食品：米面糧油、調(diào)味品、方便食品、南北干貨、豆制品

常溫烘焙：餅干曲奇、常溫糕點/糖果巧克力：巧克力、糖果 /酒飲沖調(diào)：酒、水、飲料、沖調(diào)/營養(yǎng)保?。核幧?、膳食補充劑/服務(wù)商：產(chǎn)品服務(wù)、門店服務(wù)營銷服務(wù)、供應(yīng)鏈服務(wù)

生鮮食材類： 預(yù)制食品，水產(chǎn)海鮮，禽類食品，蔬菜類 ，水果類，其他食材，牛奶乳品、乳制品、豆制品、米，面（粉）湯料，西餐調(diào)味品、火鍋調(diào)味料，配餐調(diào)料等。